Bulk SMS Service
Buy Social Media Services
Bulk SMS Service
Buy Social Media Services
Your personal information is not stored and not shared with others 🎭

How to handle WhatsApp service requests from WhatsApp marketing campaigns

How to handle WhatsApp service requests from WhatsApp marketing campaigns

Sometimes, customers reply to WhatsApp marketing campaigns, not knowing they're automated – and expect personal responses fast. But marketing teams may not be set up to handle this.


While customer engagement is a great thing, these messages from customers can cause a problem: WhatsApp marketing is usually handled by the marketing or CRM team. They don't usually have time to handle all the messages that come back from customers.


A flurry of customer replies doesn't always happen of course, but for brands with highly engaged, loyal customers, it may be an issue.

The Easiest Way to Verify WhatsApp Phone Number

It's a very nice problem to have, but at the same time it's all the more important not to let these loyal customers down.

And even if customers don't usually reply, you need to be ready for when they do. Some campaigns, like product launches, where customers are (happily) curious about your new products, can lead to more WhatsApp replies than others.


By ignoring customer WhatsApp requests, you can:

Lose sales

Annoy customers

Potentially lose customers

Put stress on marketing teams


Added to this, WhatsApp is a channel where people expect speedy, 2-way conversations – even more so than email. So here, in this channel, they may feel double let down.

The solution: integrate WhatsApp with your service platform

There's a simple answer to replying to customer WhatsApps that come in after WhatsApp campaign sendouts: send them to your customer service team.

Larger companies usually have several teams handling different aspects of the same channel. For example, email marketing is handled by one team and email service is handled by the support team.

Blogs

How to grow your WhatsApp...

WhatsApp marketing is a powerful marketing channel. But how do you get subscribers fast? Here are our 6 top tips to get 1,000s of customers into WhatsApp before Black Friday.

Read More

How to convert a WhatsApp...

Even marketers need a break sometimes. But with targets still to meet, how can you keep customers interested, even when you're on vacation?  WhatsApp automation is a powerf...

Read More

Why WhatsApp is a great c...

Every WhatsApp salesperson will tell you that WhatsApp gets you open rates of around 90%. But many fail to mention the killer benefit of Whatsapp: retention. We take a look why ...

Read More

Email vs WhatsApp marketi...

WhatsApp is the powerful new marketing channel taking European eCommerce brands and CRM teams by storm. The big question is: will it replace your email marketing?

 

Read More

WhatsApp and Google Analy...

Google Analytics changed from UA to GA4 on July 1. What does this mean for marketers? Should you care? How does it affect your WhatsApp tracking in charles? How does WhatsApp tr...

Read More

BREAKING: charles named a...

We are in this for our customers, not for the praise. But the odd compliment never hurts  Especially when it's one of Sifted's 100 Emerging B2B SaaS in Europe and Israel.

Read More