Why you need to start with WhatsApp marketing now [2024]

Are you sitting it out, waiting for WhatsApp marketing to become "mainstream?" BREAKING: it already has. Here are more reasons you should get started with a WhatsApp marketing tool in 2024.When it comes to buying the charles WhatsApp marketing tool, we see two main types of people buying our product:

First, the WhatsApp marketing mavericks

These are people, often founders or CMOs at innovative new brands who live to try out new things.

They're excited about the arrival of WhatsApp marketing in Europe and the chance to be seen, instantly, on people's phones.

They see potential, not problems.

They believe that risks pay off and get a kick from starting with new channels before anyone else. They know that being a pioneer not only brings in extra revenue, but can attract industry publicity and speaking opportunities and... who know what else?

The future is WhatsApp and they want a part of it.

We count many such consumer brands among our clients, across industries – from fashion to food, furniture to beauty. For examples, take a look at SNOCKS, Hey Marly, Bears with Benefits, Oatsome, Pferdegold, Woodboom, Venezianico.

Second, the WhatsApp marketing watchers

These tend to be people working in marketing and CRM teams at mid-large brands and enterprises.

They're a bit more experienced and a more wary maybe. They've seen WhatsApp presented as an amazing marketing channel at conferences (maybe even by us at OMR).

They're excited about its possibilities. But they're also cautious.

They're not yet convinced about WhatsApp's maturity. They think it might be too much work and may disrupt current marketing operations. They don't fully understand the costs of WhatsApp marketing or how to set up WhatsApp marketing metrics as they do in other more familiar channels like email.

They're waiting for the moment when it becomes a no-brainer and they can safely buy a WhatsApp marketing tool and get started with conversational commerce without any risk. 

This is for the WhatsApp watchers

We realize that buying WhatsApp software is a big decision. It comes with costs, business and personal risks, and some uncertainties. We know that it's an emotional decision as much as a rational one.

But sadly we see companies missing out on revenue and recognition because they wait too long to invest in tools that will allow them to start with WhatsApp marketing. 

It's sad because it's an easy marketing channel to run, and brings very high returns (around 6-8x on each campaign). And because the technology is much more mature than many realize.

Enterprise customers like ABOUT YOU and Dermalogica have already proven the value of WhatsApp for larger consumer brands. The risk is now small.

We want to help you understand how you can boost both revenue and recognition (and relationships) by being an innovator in this space. And, worse, that waiting for WhatsApp could be an even greater risk to your business.

What you'll learn in this article

To help you understand the benefits of starting earlier rather than later, in article we cover:

How businesses can benefit from starting with a WhatsApp marketing tool early: we go into depth about why it's a good idea for brands (in Germany in particular) to get off the fence and start with WhatsApp marketing now 

How your career could benefit from investing in WhatsApp marketing software early: beyond business goals, we discuss how implementing a new channel before your peers could be the personal differentiator you need to stand out in tricky employment times

Why the risks of WhatsApp marketing software are lower than ever: we tell you the current state of WhatsApp software and explain why it's now a safe investment from a GDPR, integration and ROI perspective

How soon you should start with a WhatsApp marketing tool: we explain why you should get going before Black Friday 2024

A timeline for implementing a WhatsApp marketing tool: we give you a realistic plan for how long it will take to onboard with WhatsApp software, get to know  

How charles' WhatsApp marketing solution keeps you ahead of the game (and earns you a better ROI): we take you on a tour of why our WhatsApp platform is the best to start with to ensure stability, efficiency and long-term success, in particular for enterprises