Why Use WhatsApp as a Marketing Channel

In today's world of mass marketing and constant TV, Internet and e-mail advertising, it is safe to say that sales periods can be an overwhelming experience for consumers around the world. Surrounded by advertising messages from companies, users can hardly be blamed for wanting to switch off their phones, radios and televisions and ignore all marketing messages until the sales period is over. As an e-commerce company, you should try to avoid such situations by diversifying your marketing strategy in accordance with the needs of your customers.

The Need for Conversational Marketing During Sales Periods

Conversational Marketing is a dialogue-driven marketing approach that focuses on two-way conversations with customers through the use of online chat tools, offering an alternative to the relentless flood of information that users are often exposed to during sales periods. So instead of bombarding people with messages through the usual channels, you should think about how you can connect with your target audience in a more personal and focused way.

In practical terms, this means meeting people where they are, on a platform where they feel comfortable, and increasing the chances of engagement with the products you want to promote.

Increase Conversion with WhatsApp Promotional Messages
Why Use WhatsApp as a Marketing Channel?

Recent statistics show that WhatsApp is one of the few apps with more than 5 billion downloads on iOS and Android, making it by far the world's most widely used mobile messaging app.

Aside from its phenomenal reach, WhatsApp has an incredible usage rate compared to emails as it is primarily a mobile phone app. A recent survey of over 1,000 people revealed that sending instant messages is the number one activity of most mobile phone users. Another study shows that 90 per cent of people check their phones within 30 minutes of waking up.

Those who have adopted WhatsApp as a marketing channel are still in the minority, so now is a great time to be one of the first businesses to start using WhatsApp to take your e-commerce business to the next level.

How to Use WhatsApp as a Marketing Channel During Sales Periods

During peak sales periods such as Black Friday or Cyber Monday, you can programme WhatsApp Business to send notifications to customers about the start of sales and special discount offers. You can also use image and video message formats to make your message more understandable with a more unique and eye-catching approach. Some companies have experienced a 35% increase in customer interaction compared to traditional email marketing, and with this approach, you can get a very high return in the short term.

Another advantage of WhatsApp is that there is no spam folder, which is the last stop of marketing emails. At least for now, this folder, which is not available in WhatsApp, prevents the possibility of your message not being opened or read. On the other hand, since WhatsApp users can still block the numbers of people or companies they do not want to receive messages from, it does not mean that you can send as many messages as you want. It will be one of the most important steps to communicate on important days of the year and to keep your messages as short, informative and personal as possible.

At SecurityCode.in, we make it easy for brands to use WhatsApp to transform the way their products and services are marketed, offering unique virtual WhatsApp phone numbers to turn a simple WhatsApp message into a rich source of communication between you and your customers.