It’s Hallowecommerce. Be afraid, be mildly afraid.

Customer acquisition costs, unsubscribe rates, abandoned shopping carts… The scariest words in today's e-commerce ?? But you love fear, don't you?

We wanted to scare you. You could barely look at the screen to think about something this scary, but you had to do it with your fingers because you liked it.   

Then we realized we didn't need to scare you. You are already afraid. E-commerce is a place where people go around asking, “Do you like horror movies?” It's a great place for people who ask: Faster than you can mutter, it's turned into a zombie graveyard filled with goosebumps-inducing terminology.

But we still love horror movies.

That's why we invite you to join our special showcase of three Halloween business classics that will stretch your budget and derail your goals. Like most old horror movies, when you watch them a second time, you realize they're not that scary after all, with someone holding your hand.

The Rise of CACula

The infamous fanged monster rises to take your budget away from you.

Again. 

There is no escape from CAC.

This is the bane of ecommerce managers and D2C brands everywhere.

Countless nights of sleep have been destroyed by this monster, and as complexity increases, algorithms become more esoteric and global thirst increases.

bottom lines are growing… 

Night of the Abandoned Cart

On the dark and lonely checkout page outside your website lies the scariest of all Halloween trading nightmares. 

Abandoned car. 

There are socks inside. And pants. 

And the tattered remains of the summer collection you were desperately trying to get rid of so you could finally move on. 

And he remains there alone forever. Never to be touched again. 

Not a click, not a touch, not a penny.

Nothing.

And the scariest part?

The Email Unsubscribe Massacre

Finally the worst.

You sent an email on a dark November night.

A Black Friday email.

Your boss said this was the most important email of the year.

You were hungover and missed some things.

It was too long.

You used the preheader of last week's email.

The subject line was terrible.

You left {personalized} where their name should be.

It looked terrible on mobile.

You linked one of the product CTAs to your Tinder profile.

You breathed again when you saw the results.

Click through rates were good. 

97%.

But then you saw what they all clicked on.

Cancel your subscription.

And now they're gone.