WhatsApp Marketing Masters: Best practices for WhatsApp CRM from Bears with Benefits

How do you localize WhatsApp campaigns? How do you manage a WhatsApp channel in a CRM team? Annika Himborn, Bears with Benefits shares her insights from 1 year of mastering WhatsApp marketing.

It's always a joy to talk with our customers for case studies.

These experienced CRM marketing managers, sales people, email managers and founders get more and more excited about WhatsApp as they talk – the innovative campaigns they've run, the heartfelt conversations they've had with customers, the business learnings they've made. ..

And yet to date, there's not much best practice advice out there on how to make WhatsApp a success in a CRM or marketing team and how to manage a WhatsApp channel (yet).

It's understandable – it's a tried but not so tested area.

But all the WhatsApp marketing best practice advice you need exists: it's just in the heads of our customers.

These are brands across Europe who have established strong strategies and solid, stable, successful ways of working with WhatsApp. They've been pioneering WhatsApp marketing and pushing WhasApp and the charles WhatsApp platform forward for 1-2 years.

So we're going to start sharing our client WhatsApp tips and wisdom with you. Rich insights you can't find easily anywhere else – and that will make sure you start off with WhatsApp in the most successful way possible.

We hope you find it useful – whether you already run a WhatsApp channel or are thinking about starting one

About Annika

Annika Himborn, Director Commercial Success and Controlling, Bears with Benefits: Annika has worked at Bears with Benefits for 3 years.

Here's how Annika and her team have created a successful WhatsApp strategy to delight customers and grow revenue:

How to localize WhatsApp campaigns

We set up the campaigns pretty much the same in every country. The difference is which products you focus on (you need to know your market demand here), and how you approach the customers.

?? For example, in Italy you need to be more clear on the information you're giving. They want to know how the promotion works, they want to know when the parcel will arrive, they want to know who the delivery guy is :) They are very eager to have all the information. And of course, our Italian customers love to save always and any time.

?? In Germany, people know us. It was our first DTC shop and we have a very loyal customer base who have known us for quite some time. Besides using promotional arguments, we also focus very much on the product benefit, how it can support the individual beauty need. Also, German people tend to be more patient and not that pressing on topics. So this is what we embed in our communication.

?? In France you need to be a little bit more formal, more subtle, in the way you approach customers. Not so informal or in your face as other countries. Avoid doing the whole "buy now and you get a 50% discount!"