WhatsApp Marketing Masters: Dermalogica deler sine råd til andre hudplejemærker
Dermalogica har været banebrydende for WhatsApp siden 2023. Her deler Louisa Schiminski, eCommerce Manager, gode råd til andre hudplejemærker, der overvejer at tilføje WhatsApp til marketingmixet.
WhatsApp har vist sig at være en utrolig succesrig fastholdelses- og indtægtskanal for virksomheder over hele verden. Med over 2 milliarder brugere er det den mest populære messaging-app globalt, og giver virksomheder adgang til næsten halvdelen af verdens telefoner.
Den nemmeste måde at bekræfte WhatsApp-telefonnummer på
Og med Meta, der investerer kraftigt i WhatsApp Business API, bliver dens funktioner rigere hver dag.
Med mange industrier, der nyder godt af de 90 % åbne rater, 20 % klikfrekvenser og få oplysninger om, hvordan man præcist får succes med WhatsApp, ønskede vi at dele nogle industriråd fra WhatsApp-pionererne.
I denne, den anden af vores WhatsApp Marketing Masters-serie (efter Bears with Benefits), ser vi på indsigt fra Dermalogica, premium, globalt hudplejemærke, elsket af dets kunder.
Dermalogica og Charles
Dermalogica valgte at gå ind i WhatsApp med charles i august 2023, fordi ifølge Martijn Vreys, leder af e-handel: "Intet andet WhatsApp-værktøj har den række funktioner, som charles tilbyder til at lave WhatsApp-marketingkampagner."
Siden da har Dermalogica haft stor succes med denne kanal takket være dens banebrydende tilgang til at tilbyde 1:1 hudplejekonsultationer udelukkende i WhatsApp. Disse suppleres med regelmæssige marketingkampagner, der fastholder engagement, holder Dermalogica top-of-mind og genererer løbende indtægter.
Random Services
Blogs
Basketball Themed Gifts -...
Buying basketball gifts for people who play basketball is among the logical choices. These gifts are especially suitable for people who do not see sports only as sports and have...
Father's Day Messages - E...
Every year after Mother's Day in May, it is fathers' turn. Father's Day messages special for you are the most important factor in planning a beautiful Father's Day and spending ...
Father's Day Messages for...
Father's Day is among the most meaningful days. That's why these days are a great opportunity for you to share your valuable thoughts and feelings with your husband or father. O...
Keepsake Gift Ideas for F...
You can buy the best gift for the person you love on this special day, which is celebrated with great enthusiasm every year. Buying a gift on these special days shows that you v...
What to Buy Father-in-law...
Buying a Father's Day gift for your husband's father, that is, your father-in-law, will be a meaningful gesture and will help his father's day be more special. It would be a ver...
Birthday Gift Ideas for B...
Buying gifts for siblings always brings a different responsibility. There are some difficulties encountered during the exciting gift buying phase. Knowing the other person very ...