Máistreacht Margaíochta WhatsApp: Roinneann Dermalogica a chomhairle do bhrandaí cúram craicinn eile
Tá Dermalogica ina cheannródaí ar WhatsApp ó 2023. Anseo, roinneann Louisa Schiminski, Bainisteoir Ríomhthráchtála, comhairle dea-chleachtais do bhrandaí cúram craicinn eile atá ag smaoineamh ar WhatsApp a chur leis an meascán margaíochta.
Is cainéal coinneála agus ioncaim thar a bheith rathúil é WhatsApp do ghnólachtaí ar fud an domhain. Le breis agus 2 billiún úsáideoir, is é an aip teachtaireachtaí is mó tóir ar fud an domhain é, rud a thugann rochtain do ghnólachtaí ar bheagnach leath de ghutháin an domhain.
An bealach is éasca chun uimhir theileafóin WhatsApp a fhíorú
Agus Meta ag infheistiú go mór in API Gnó WhatsApp, fásann a ghnéithe níos saibhre gach lá.
Agus go leor tionscail ag baint leasa as na rátaí oscailte 90%, rátaí cliceáil-trí 20%, agus beagán faisnéise faoi conas go díreach a n-éireoidh le WhatsApp, bhíomar ag iarraidh roinnt comhairle tionscail a roinnt ó na ceannródaithe WhatsApp.
Sa dara ceann dár sraith Máistreachta Margaíochta WhatsApp (tar éis Bears with Benefits), breathnaíonn muid ar léargais ó Dermalogica, préimhe, branda cúram craicinn domhanda, a bhfuil grá ag a gcustaiméirí.
Dermalogica agus Charles
Roghnaigh Dermalogica dul isteach i WhatsApp le charles i mí Lúnasa 2023 mar, de réir Martijn Vreys, Ceannaire Ríomhthráchtáil: "Níl an raon gnéithe ag aon uirlis WhatsApp eile a thairgeann charles chun feachtais mhargaíochta WhatsApp a chruthú."
Ó shin i leith, d’éirigh go hiontach le Dermalogica leis an gcainéal seo a bhuíochas dá chur chuige ceannródaíoch maidir le comhairliúcháin cúram craicinn 1:1 a thairiscint go hiomlán i WhatsApp. Comhlánaítear iad seo le feachtais mhargaíochta rialta a chothaíonn rannpháirtíocht, a choimeádann Dermalogica ar an airdeall agus a ghineann ioncam leanúnach.
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