WhatsApp Marketing Masters: Dermalogica deelt seng Berodung fir aner Hautfleegmarken
Dermalogica pionéiert WhatsApp zënter 2023. Hei deelt Louisa Schiminski, eCommerce Manager, bescht Praxis Berodung fir aner Hautpfleegmarken déi denken WhatsApp an de Marketingmix ze addéieren.
WhatsApp beweist sech als en onheemlech erfollegräichen Retentiouns- an Einnahmekanal fir Geschäfter weltwäit. Mat iwwer 2 Milliarde Benotzer ass et déi populärste Messagerie App weltwäit, déi Geschäfter Zougang zu bal d'Halschent vun den Telefonen op der Welt gëtt.
Deen einfachste Wee fir WhatsApp Telefonsnummer z'iwwerpréiwen
A mat Meta déi staark an der WhatsApp Business API investéiert, ginn seng Features all Dag méi räich.
Mat villen Industrien, déi vun den 90% oppenen Tariffer profitéieren, 20% Klickraten, a wéineg Informatioun iwwer wéi genee mat WhatsApp geléngt, wollte mir e puer Industrieberodunge vun de WhatsApp Pionéier deelen.
An dësem, der zweeter vun eiser WhatsApp Marketing Masters Serie (no Bears with Benefits), kucke mir Abléck vun Dermalogica, Premium, global Hautpfleegmark, beléift vu senge Clienten.
Dermalogica et Charles
Dermalogica huet gewielt fir WhatsApp mam Charles am August 2023 ze goen, well, laut dem Martijn Vreys, Chef vum eCommerce: "Keen aner WhatsApp-Tool huet d'Gamme vu Funktiounen, déi de Charles bitt fir WhatsApp Marketing Kampagnen ze kreéieren."
Zënterhier huet Dermalogica e grousse Succès mat dësem Kanal dank senger pionéierender Approche fir 1:1 Hautpfleegkonsultatiounen ganz a WhatsApp ze bidden. Dës gi mat reegelméissege Marketingkampagnen ergänzt, déi Engagement erhalen, Dermalogica Top-of-mind halen a lafend Akommes generéieren.
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