WhatsApp 营销大师：Dermalogica 分享对其他护肤品牌的建议
自 2023 年以来，Dermalogica 一直是 WhatsApp 的先驱。在此，电子商务经理 Louisa Schiminski 为其他考虑将 WhatsApp 添加到营销组合中的护肤品牌分享了最佳实践建议。
事实证明，WhatsApp 是世界各地企业极其成功的留存和收入渠道。它拥有超过 20 亿用户，是全球最受欢迎的消息应用程序，让企业可以使用全球近一半的手机。
验证 WhatsApp 电话号码的最简单方法
随着 Meta 对 WhatsApp Business API 的大力投资，其功能日益丰富。
由于许多行业受益于 90% 的打开率、20% 的点击率，而且关于如何在 WhatsApp 中取得成功的信息很少，我们想分享 WhatsApp 先驱的一些行业建议。
这是 WhatsApp 营销大师系列的第二期（继 Bears with Benefits 之后），我们将探讨深受客户喜爱的优质全球护肤品牌 Dermalogica 的见解。
德美乐嘉和查尔斯
Dermalogica 选择于 2023 年 8 月与 charles 合作进入 WhatsApp，据电子商务主管 Martijn Vreys 表示，“没有其他 WhatsApp 工具具备 charles 提供的用于创建 WhatsApp 营销活动的一系列功能。”
从那时起，Dermalogica 凭借其完全在 WhatsApp 中提供 1:1 护肤咨询的开创性方法，在该渠道上取得了巨大成功。这些活动还辅以定期的营销活动，以保持参与度、让 Dermalogica 成为人们关注的焦点并产生持续的收入。
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