How to convert a WhatsApp lead to a brand advocate: all with automation [video]

Even marketers need a break sometimes. But with targets still to meet, how can you keep customers interested, even when you're on vacation?  WhatsApp automation is a powerful solution.

In our recent webinar, 5 WhatsApp summer secrets, our Success team spoke about how to turn a lead into an advocate in 5 simple steps – all in WhatsApp, all automated.

You can watch the full webinar here:

Why is WhatsApp the best channel to build loyal relationships?

It's a 1-to-1 channel where people connect with family and friends. Customers view WhatsApp as a personal space. To connect with customers, you have to be invited in the first place.

This is a privilege for brands and makes it a relationship based on trust. Treat your customers right – be friendly and relevant, don't overdo the messages and offer personality as well as value – and people will be very loyal, usually more so than in email or social media channels - and you will profit from great customer retention Thanks to WhatsApp.

How to convert leads into loyal customers using WhatsApp automation

If you're short on time, here are the key points summarized for you, with a transcript of the Q&A at the end.

(It's more "steps" than "secrets" – but we've shared many WhatsApp tips and tricks we've learned from working with our clients.)