Italy focus: charles talks WhatsApp marketing at Ecommerce Italia

Does Italy ?? do WhatsApp marketing differently to Germany ??? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-savvy region.

We love nothing more than to get out and about meeting clients and prospects. So we thoroughly enjoyed our trip to Milan in April to meet Italian ecommerce businesses at Ecommerce Italia.

With Italy our second core market after Germany, we have a large Italian team here at charles, and 5 of us went along to represent charles:

What did we do there?

This was the first time we attended this event, and we were proud to have a big presence there:

? A great conversation between charles Account Executive, Olivia and the Ecommerce Italia presenter

⌚️ A workshop with Roberto Nespolo from our client, watch designer Venezianico, with charles Success Manager, Antonio, where he showcased how charles empowered their brand and has been key to building and managing a strong community of watch lovers

? A booth where Account Executives, Elena and Guillem, and Field Marketing Manager, Carolina had conversations with companies interested in WhatsApp marketing

? A partnered happy hour with Vtex, Stripe and event partners to keep the conversations flowing after hours