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Blogs
WhatsApp KPIs: 5 key mark...
When you send WhatsApp campaigns to customers, how can you track their success? From return on campaign spend (ROCS) to click-through rate (CTR), these are the 5 main WhatsApp m...
How to automate repeat pu...
Getting the 1st purchase in WhatsApp is easy. The 2nd, 3rd, 4th... 100th? Actually, that's easy too. In WhatsApp, customers stay loyal if you treat them right. (And automation h...
What is a Virtual Phone N...
A virtual telephone number is one of the key services of modern IP telephony. In simple terms, this is an ordinary phone number with many additional advantages.
We will di...
How casual can you get? O...
As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers?
&n...
How WhatsApp Works?...
There is a technical video on YouTube by WhatsApp software developer Rick Reed about the software infrastructure of WhatsApp. In basic logic, WhatsApp is a chat software where y...
Italy focus: charles talk...
Does Italy ?? do WhatsApp marketing differently to Germany ??? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-...