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charles with a small "c"?...
We are proudly Charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of the way in WhatsApp conversations between br...
WhatsApp's new terms of s...
WhatsApp has announced new terms of service from April 11, 2024. What does this mean for you and your business? Read on to understand the essential updates and how to navigate t...
Why I don’t use WhatsApp ...
I'll bet you use WhatsApp. I don't — I'll tell you why, and am going to challenge you to stop. Founded in 2009 and sold five years later to Facebook (now Meta) for over $19bn, i...
How casual can you get? O...
As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers?
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How to build a conversati...
To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how ...
Perfect Birthday Surprise...
Birthdays are the most special days of people's lives, from their birth to their death. People who celebrate their coming to life and entering a new age with their loved ones wi...