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7 tips to minimize your W...
Meta knows the value of WhatsApp Business to brands. So it charges per conversation you have with a customer. Here are some tricks to keep your cost down and increase your ROI.<...
Email vs WhatsApp marketi...
WhatsApp is the powerful new marketing channel taking European eCommerce brands and CRM teams by storm. The big question is: will it replace your email marketing?
WhatsApp and Google Analy...
Google Analytics changed from UA to GA4 on July 1. What does this mean for marketers? Should you care? How does it affect your WhatsApp tracking in charles? How does WhatsApp tr...
Why WhatsApp is a great c...
Every WhatsApp salesperson will tell you that WhatsApp gets you open rates of around 90%. But many fail to mention the killer benefit of Whatsapp: retention. We take a look why ...
Why I don’t use WhatsApp ...
I'll bet you use WhatsApp. I don't — I'll tell you why, and am going to challenge you to stop. Founded in 2009 and sold five years later to Facebook (now Meta) for over $19bn, i...
WhatsApp marketing strate...
Take a look around. You'll probably see many of the people around you looking down at their mobile phone. What are the chances they're using WhatsApp? The likelihood is very hig...