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How to convert a WhatsApp...
Even marketers need a break sometimes. But with targets still to meet, how can you keep customers interested, even when you're on vacation? WhatsApp automation is a powerf...
Why WhatsApp is a great c...
Every WhatsApp salesperson will tell you that WhatsApp gets you open rates of around 90%. But many fail to mention the killer benefit of Whatsapp: retention. We take a look why ...
Email vs WhatsApp marketi...
WhatsApp is the powerful new marketing channel taking European eCommerce brands and CRM teams by storm. The big question is: will it replace your email marketing?
WhatsApp and Google Analy...
Google Analytics changed from UA to GA4 on July 1. What does this mean for marketers? Should you care? How does it affect your WhatsApp tracking in charles? How does WhatsApp tr...
BREAKING: charles named a...
We are in this for our customers, not for the praise. But the odd compliment never hurts Especially when it's one of Sifted's 100 Emerging B2B SaaS in Europe and Israel.
WhatsApp KPIs: 5 key mark...
When you send WhatsApp campaigns to customers, how can you track their success? From return on campaign spend (ROCS) to click-through rate (CTR), these are the 5 main WhatsApp m...