OMR 2023: Here's to the WhatsApp Marketing Rockstars

At OMR 2023, we went big, and our clients went bigger. They were the WhatsApp Marketing Rockstars with a real-life awards show. Who won? Who partied on the Reeperbahn until 7am*? Read on.

Our clients are everything. They are our inspiration, our sounding boards, our testers, even our friends.

These are the innovative brands, and people, who entrust us with their WhatsApp channels – a critical space in which they need to ensure smooth, personal and profitable conversations with customers. In return, these companies continue to show us how to push the boundaries of WhatsApp marketing, and our software platform. Often beyond even what we had dreamed possible.

So this year at Hamburg's massive online marketing festival, OMR, we wanted to say thank you to our clients. We put them at the heart of our presence at this incredible, high energy event, celebrating them as the pioneers they are: WhatsApp Marketing Rockstars.

Read on to relive this memorable OMR with us. The highs, the even highers, the parties, the talks, the photos, the merch, the conversations. And we share some key learnings you can take away with you to finally convince your boss to buy you a WhatsApp marketing channel (remember, Black Friday's coming up again soon ? ).

The clients

Status-quo-defying brands that are rocking WhatsApp marketing

Our clients and partners did the talking at OMR 23. Clients WWF Deutschland, ABOUT YOU, SNOCKS, Oatsome, PURELEI, BLACKROLL and partners Meta, Mawave, More Conversions and Chatmarks took the stage with us, hosted guided tours and chatted to booth visitors. They showed how to get the most from WhatsApp as a marketing channel, and how they use charles to manage it successfully. 

We had ginger shots for hangovers, podcasts with clients/friends, an afterparty with SNOCKS, fireside chats with clients and a WhatsApp masterclass for some good, old fashioned practical advice.