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Blogs
WhatsApp KPIs: 5 key mark...
When you send WhatsApp campaigns to customers, how can you track their success? From return on campaign spend (ROCS) to click-through rate (CTR), these are the 5 main WhatsApp m...
How to build a conversati...
To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how ...
How to create a WhatsApp ...
For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to setting up an account.
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WhatsApp Marketing Master...
Dermalogica has been pioneering WhatsApp since 2023. Here, Louisa Schiminski, eCommerce Manager, shares best-practice advice for other skincare brands thinking of adding WhatsAp...
How to do Black Friday 20...
You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go ? and your ROI go ? ...