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WhatsApp Channels. What i...

WhatsApp Channels has landed in Europe and is making waves across eCommerce. What is it and who is it for? And the big one – how do I use WhatsApp Channels with charles for my m...

WhatsApp marketing Q&A: y...

In our latest webinar, you had some great questions about WhatsApp marketing: how it works with email, how often to send messages and more. Here are the answers.

The arrival of "Meta Veri...

If your WhatsApp green tick suddenly turns blue in the coming months, don't be worried. This is a strategic move planned by Meta and won't affect your status. Here's why this is...

7 tips to minimize your W...

Meta knows the value of WhatsApp Business to brands. So it charges per conversation you have with a customer. Here are some tricks to keep your cost down and increase your ROI.<...

How to make money from Wh...

WhatsApp is being touted as the next big thing in marketing for consumer brands. But, like any marketing channel, it needs to pay its way. Here's how to make money from WhatsApp...

charles with a small "c"?...

We are proudly Charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of the way in WhatsApp conversations between br...