Meta launches exciting new WhatsApp AI features: AI-image generation and Meta AI chat [+ how-tos] | April 2024

WhatsApp's much-loved app takes a leap into the future with new AI features – including image generation and helpful Meta AI chat. See how it works and how it will ease the lives of WhatsApp users.

WhatsApp, the world's most popular messaging app, owned by Meta, is taking big strides into the future of messaging with its launch of artificial intelligence (AI) features.

Right now, it's testing its first AI capabilities in India and South Africa. These will likely be rolled out globally in the near future.

In fact, the Meta AI chatbot has been in beta testing for select users from November 2023. This is a larger rollout.

A Meta spokesperson told TechCrunch: "Our generative AI-powered experiences are under development in varying phases, and we're testing a range of them publicly in a limited capacity."

Here's everything you need to know about the new WhatsApp AI tools and how they can improve your WhatsApp experience.

What is WhatsApp AI?

WhatsApp AI, introduced by Meta, is artificial intelligence (AI), brought into the WhatsApp app. It uses cutting-edge technology to enrich user interactions through intelligent automation, personalized responses and smart image generation.

The new features are designed to enhance both the functionality and engagement of the app, making interactions not just more efficient but also more meaningful.

Mark Zuckerberg, Meta's CEO, has already highlighted the strategic importance of WhatsApp, stating it is the 'next chapter' for Meta and a potential cornerstone for business messaging.

This initiative marks a significant pivot towards making WhatsApp a comprehensive platform for both personal and business communications.